Tipping culture!

Tipping culture!

“The first time I went to a restaurant was with my office colleagues. It was full of cultural shocks in this new country.

The server in the restaurant asked us if we would have a single check or separate. Everyone ordered for themselves. There was no discussion on the food to order, the combination of dishes, spicy level, previous experiences… I was used to having many stories around ordering food. The menu card would do round-robin, before somebody taking the lead, to realise all his choices were voted down!” I missed those stories. It was formal, jumping straight to the order.

As the bill arrived, I was shocked to see ‘gratuity’ there. Till that day, gratuity for me was the money employer would pay if one stayed for more than five years in the company.

18% gratuity (tip) was part of the total bill. My sharp brain quickly converted the amount to INR. It was more than my total bill at a restaurant back home!

I wasn’t inclined to pay it as I was still an outsider to the culture. I was yet to embrace the way of living here, now I call home!” shared a friend.

Which country are we talking about? Do you have personal experiences of the tipping culture away from home country?

Why the Pink and Blue divide?

Why the Pink and Blue divide?

I went to buy skates for my son. The store had hundreds of it, perfectly stacked and displayed on the shelf. The issue was only one – it had only one coloured skates.

My son tried them.

“Lets Buy”, I said.

“Papa, it is Pink!”

“It looks cute”, I replied.

I persisted.

He resisted.

I was firm.

He looked withdrawn.

“What is the harm in Pink coloured skates? You have the same colour T-Shirt too”.

“This Pink is too Pink! My friends will tease me.”

I submitted my persistence. Five years old is too young to handle an unwanted distraction and may get disinterested in the sport. Implicit colour coding is ingrained in our thoughts and social behaviour. Colour can make kid carry seeds of doubt and impact confidence. They already-fit themselves into a social die-caste without exploring a part of themselves.

I had black skates, and the fanciest had Orange wheels back then. Marketers have demarcated the lines in shops what the kids should play with! Corporates should be regulated for stereotyping and putting cage in the thoughts of young souls and parents alike.

Why should marketers decide and make a deep influence on the kid’s minds? Challenge the stereotypes! What do you think?